The practice of making your website search engine friendly to improve visibility in the organic or unpaid search results is known as SEO. Investing in SEO helped your website get a higher ranking in search engine results.
Off-page SEO simply tells search engines what others think about your site. For example, if you've got lots of quality links for your pages, search engines will assume that you have the relevant and quality content, that provides value for users. And just for that Building backlinks is the heart of off-page SEO. Otherwise, No one wastes his time linking to it.
ON-page SEO refers to all those things that we do within our website such as title, description, image, content, keyword, internal links, etc. Overall the motive of the on-page technique is structuring or building your website to be search engine friendly
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